AXE ‘Next Level Sweet‘
PRODUCT CAMPAIGN
A product campaign for AXE Next Level Sweet.
CLIENT
AXE
ROLE
Concept & Live Direction
YEAR
2025
THE CHALLENGE
Creating a relevant, entertaining product moment for a young audience.
THE APPROACH
A campaign format designed to create an unmistakable next-level product experience.
THE CAMPAIGN
AXE Next Level Sweet brought product, culture and entertainment together in one campaign.