Huawei Mate 20 Keynote
LIVE EVENT
For the release of the Mate20 business smartphone, HUAWEI created a major moment for tech outlets and nerds.
CLIENT
HUAWEI
ROLE
Idea, show concept and live show supervision
YEAR
2018
THE CHALLENGE
Positioning the HUAWEI Mate20 as a high-performance business smartphone.
THE APPROACH
A live stream incorporating global keynote highlights and entertaining talk-show elements, focused on modern entrepreneurship.
THE CAMPAIGN
Hosted by tech KOL AlexiBexi, guests including Philipp Westermeyer and Aya Jaff discussed their businesses and what they need from a smartphone.